A TACO Bell rival has launched a new product and drink promotion for this summer to celebrate its 40th anniversary.
Rubio's started serving carnitas – a tender, slow-cooked pork dish – at all its locations across California, Arizona, and Nevada on Wednesday.
The chain has also launched a new drink promotion that will be available through Labor Day.
Patrons who purchase a beverage can get $3 alcohol and free chips with their order.
The offer is only available to those who dine in after 3pm between Thursday and Sunday.
Rubio's is offering some new beverages as well including a Mango Lime Agua Fresca, the Jarritos Pineapple, the Mandarin and Mineragua, and a new ready-to-drink Seaborn Margarita.
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"Our new carnitas are grilled to be slightly crispy on the outside while still juicy on the inside, and feature premium cuts of tender pork slow-cooked to perfection," Rubio’s Co-Founder Ralph Rubio said in a press release on Wednesday.
"They are marinated with fresh oranges, garlic, and onion, and topped with our new signature Salsa Macha — made with ancho and guajillo chiles, roasted pepitas, chipotle peppers, and a squeeze of lime.
He described the dish as "next-level delicious."
The first Rubio's location opened in the Mission Bay section of San Diego, California, in 1983.
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Since then, the company has expanded to more than 150 locations across the American Southwest.
The news about Rubio's came as Panda Express announced a new nationwide points-based rewards program.
Everyone who signs up by downloading the app or at PandaRewards.com will get 25 percent off their next order at the Chinese-American chain.
Participants will get 10 Panda Points for every dollar they spend.
Once they save up 200 points, customers will be able to apply them to a purchase.
"We look forward to engaging our guests in a playful and meaningful journey of good fortune as they collect unique prizes offering exceptional value every time they dine at Panda," Andrea Cherng, Panda Express' chief brand officer, said in a statement.
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