KROGER has revealed that the chain has discontinued its own brand apple jelly after it was branded “the best” and “underrated” by shoppers.
The confirmation came after one fan reached out to the store, frustrated that they couldn’t pick up a jar despite visiting 10 outlets.
Kroger then provided the shopper with disappointing news as the item has been discontinued.
A representative said: “We’re sorry you’ve been unable to find our Kroger Apple Jelly.
“Unfortunately this item has been discontinued. We apologize for the inconvenience this may cause and hope you have a great rest of your weekend.”
The shopper had gushed over the sweet treat, describing it as the "best" and "underrated".
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Kroger has already told shoppers that the decision to discontinue any product is not one that is "taken lightly".
They noted: "It takes a lot of effort and time to discontinue a product, so we won't take that decision lightly.
"We have a team that continually analyzes sales for all of the products we carry, looking at sales results over the years as well as consulting with our store managers."
Other customers have said they would’ve been close to tears if they couldn't find the jelly on the shelves.
One said: “I’d probably cry to the manager at Kroger today if they don’t have any apple jelly.”
It comes after shoppers have been left baffled after the retailer discontinued Fizz & Co Seltzers.
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One upset customer said: “There is no product like this in the world. I'm so upset. Surely the demand is there.”
Another posted: “Every day is less good without this product!!!!!!!!!!!!”
Fans of the drink have been calling for its return, even creating a Facebook group to rally behind getting their favorite flavors back.
Some users lobbied the company asking the drink to be returned to the shelves.
Kroger bosses said: “We know that customers enjoy our Kroger Brand products and appreciate your support of our private label brands.
“In reaching out to our Corporate Food Technology group, it was confirmed this product was discontinued due to low volume sales in all of our Kroger divisions.”
Many customers complained that the product was difficult to find while they were shopping.
One said: “How when it was sold out every single time I went?
“They always stocked it near regular sodas and not near seltzer in my store which may have contributed to this. I’m so heartbroken.”
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And, Kroger has announced plans to merge with Albertsons in a deal that’s worth $24.6billion.
It would combine more than 2,700 Kroger and 2,200 Albertsons stores across the US.
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